A new report from market intelligence firm IDC shows Apple Watch sales have dropped 55% since the product was launched in early 2015.根据市场调研机构IDC公布的一份近期报告表明，自苹果手表于2015年初上市以来，销量早已大幅度下降了55%。The watch debuted to a backlog of orders and 3.6 million units were shipped in its first three months on the market. But sales plummeted to just 1.6 million in the latest quarter, according to IDC. Thats in spite of a price discount.在上市的前三个月，苹果手表销量就超过了360万只。然而，今年第二季度的销量却直线上升，仅有为160万只--尽管价格早已打了优惠。Apple it set to deliver an updated operating system for its smartwatch this fall -- called watch OS 3 -- which promises new features and improved performance.今年秋季，苹果智能手表将不会改版为一个叫作watch OS 3的操作系统，据信将有新的特点并提高了性能。
Consumers have held off on smartwatch purchases since early 2016 in anticipation of a hardware refresh, explained Jitesh Ubrani, a senior research analyst at IDC.IDC高级分析师吉特什·尤不拉尼回应：“出于对新的Watch OS系统的期望，在2016年前半段，消费者对出售智能手表所持从容态度。”Meanwhile, other manufacturers are now seeing better numbers. Samsung (SSNLF), Lenovo (LNVGY) and LG Electronics grabbed larger shares of the market in the latest quarter, though their growth comes from a low base.同时，尽管如三星、误解和LG等其他品牌之前的基数较低，但上个季度的销售份额却都有了大幅度的下降。Ramon Llamas, IDCs research manager for wearables, forecasts the smartwatch market will return to growth next year as firms introduce new applications and cellphone-connected features.IDC可穿着设备研究主管拉蒙·拉马斯回应，随着新的应用于以及手机相连性能的公布，智能手表的市场需求将在下一年转好。Apple was relatively slow to introduce a smartwatch as other firms piled into the sector. But the Apple Watch grabbed a lions share of the market immediately after its launch.比起其他公司大量涌进智能手表行业，苹果公司引进智能手表的步伐比较较快。
然而，在公布智能手表产品后，该公司仍较慢沦为这个市场的超级霸主。Apple does not break out separate sales figures for its Apple Watch and did not respond to requests for comment on the IDC report.不过，苹果公司方面未公布Apple Watch的销售数据，也并未对IDC的报告做出对此。
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